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1.7 million customers*
Our customers trust us with over £40 billion of investments, supported by our UK and Ireland-based customer service teams.
Over 50 years' experience
We've helped people just like you invest with confidence and build a more secure financial future since 1969.
Independently recognised
We’ve been a Which? Recommended Provider for Self-Invested Personal Pensions for six years in a row.
Stocks and Shares ISA
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Important information - investing over 5+ years can increase your chances of a better return than cash savings. But, unlike cash, investing isn’t risk-free so you may get back less money than you invest.
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Freya provides instant answers to your general investing questions. It can also help you understand our products and services, and support you as you manage your accounts. Look out for the chat icon on pages to start your conversation.
Our help and support page also has more ways to get help.
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Important information - this information and our tools are not a personal recommendation for a specific investment. You must ensure that the fund you choose is suitable for your individual circumstances and remains so over time. Seek advice if you're unsure.
A simpler way to invest your pension
Retirement Builder is a single fund that brings different investments together for your Fidelity SIPP.
Markets & insights
The bond market rout is painful, but opportunity is coming
Fixed-income risk is becoming more rewarding
What we can learn from our ISA millionaires
Investment habits that can support long-term ISA goals
*Source: Fidelity, as at 30.06.26