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Don't just invest. Be invested.

With over 50 years' experience, we know the difference. One is about today, the other is about the future you're building.

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Why Fidelity?

1.7 million customers*

Our customers trust us with over £40 billion of investments, supported by our UK and Ireland-based customer service teams.

Over 50 years' experience

We've helped people just like you invest with confidence and build a more secure financial future since 1969.

Independently recognised

We’ve been a Which? Recommended Provider for Self-Invested Personal Pensions for six years in a row.

Stocks and Shares ISA

Make your money work harder, free from UK tax on growth. Invest up to £20,000 a year.

Start saving in a SIPP

Take charge of your retirement savings with our Which? Recommended SIPP.

Invest for a child

Give them a strong start - with no service fee on our Junior ISA or Junior SIPP.

Important information - investing over 5+ years can increase your chances of a better return than cash savings. But, unlike cash, investing isn’t risk-free so you may get back less money than you invest.

Ask Freya - Fidelity’s AI-powered guide

Freya provides instant answers to your general investing questions. It can also help you understand our products and services, and support you as you manage your accounts. Look out for the chat icon on pages to start your conversation.

Our help and support page also has more ways to get help.

Helping you choose investments

Navigator

Explore some ideas

Tell us what matters to you and we’ll show you funds to consider.

Select 50

Browse expert picks

View a shortlist of funds chosen by investment experts.

Investment Finder

Search the full range

Filter and compare from thousands of investments to find what you’re looking for.

Important information - this information and our tools are not a personal recommendation for a specific investment. You must ensure that the fund you choose is suitable for your individual circumstances and remains so over time. Seek advice if you're unsure.

A simpler way to invest your pension

Retirement Builder is a single fund that brings different investments together for your Fidelity SIPP.

Explore Retirement Builder

Markets & insights

In retirement

Why retirees are turning to this radical plan

Why some retirees are rethinking how much wealth to leave behind

Ed Monk

Fidelity International

14 August 2026

Saving for retirement

3 reasons why retirement is cheaper than you think

How tax, saving and spending changes can lower retirement costs

Jemma Slingo

Fidelity International

14 August 2026

Funds

Important changes at Fundsmith Equity

Can Terry Smith's new approach revive returns?

Nick Sudbury

Investment writer

13 August 2026

Learn more about the markets

*Source: Fidelity, as at 30.06.26

Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document or Product Summary document which contains important information about the fund.

This website is issued by Financial Administration Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) (FCA Register number 122169) and registered in England and Wales under company number 1629709 whose registered address is Beech Gate, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP.