Why invest with us
Over 1.7 million UK customers choose us for their ISAs, pensions and investment accounts.
Important information - investment values can go down as well as up, so you may get back less than you invest. This is not a personal recommendation for a specific investment. If you're not sure which investments are suitable for you, consult Fidelity's advisers or another authorised financial adviser.
Why Fidelity?
We believe there’s a real difference between investing and being invested. With over five decades behind us, we’re here to help you feel confident about where you're heading. Choose from a wide range of options, backed by expert insights, and easy-to-use tools - so you can make your money work harder for you, whatever stage you’re at.
Over 50 years' experience
We've helped people just like you invest with confidence and build a more secure financial future since 1969.
1.7 million customers*
We're trusted with over £40 billion of our UK customers' savings
Help when you need it
Our friendly UK and Ireland-based teams are available Monday to Friday.
Independently recognised
We've been a Which? Recommended Provider for Self-Invested Personal Pensions for five years running.
Everything you need to make sense of your money.
- Tax-efficient accounts - ISAs, pensions and accounts for children
- Expert picks - curated fund lists and investment ideas
- Guidance and tools - research, calculators and online support
- Financial advice - one-off or ongoing support when you want personal recommendations
What you’ll pay
There's no service fee to hold cash in your accounts. Once you invest it, you'll pay:
Service fee
0.35%Typically £3.50 for every £1,000 invested.^
Larger portfolios^
0.2%and qualify for our Wealth Management Service
Buy and sell shares
£7.50for share deals placed online
^0.35% service fee applies if you have a regular savings plan or have more than £25,000 invested. Otherwise, a £7.50 per month service fee applies. There's no service fee applied to junior accounts or to exchange-traded instruments (like shares) in Investment Accounts. There will also be investment charges set by the companies and funds you’re investing into which sit outside of our service and dealing fees. 0.2% service fee applies to accounts with over £250,000 invested, and applies to the total value of your investments.
What's already included
- 0% service fees on junior accounts and exchange-traded investments held in an Investment Account
- 0% service fees on cash held in your accounts
- No exit fees
- No fees for buying, switching or selling funds
Choosing where to invest means choosing who to trust with your money. That’s why protecting it matters to us.
We’re authorised and regulated by the Financial Conduct Authority (FCA), and eligible investments are covered by the Financial Services Compensation Scheme (FSCS).
We hold your assets separately from our own money, and have clear standards designed to protect investors.
Three emails a week with practical investment ideas and insights to help you understand what’s happening in markets.
What you’ll get
- Market updates and analysis
- Investment ideas tailored to your interests
- Invitations to events and educational content
Next steps
Find the right account for you
Get help choosing investments
Talk to our advisers
*Source: Fidelity, as at 31.12.25
