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Important information - please keep in mind that the value of investments can go down as well as up, so you may get back less than you invest. Tax treatment depends on individual circumstances and all tax rules may change in the future. You can't normally access money in a pension until age 55 (57 from 2028). This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity's advisers or an authorised financial adviser of your choice.
Take advantage of your 2025/26 tax allowances
Time can maximise your chances of investing success. How? Well, the longer your money's invested the more time it has to take advantage of the stock market's growth potential. Use it to your advantage and start making the most of your 2025/26 tax allowances by investing in our ISA or Self-Invested Personal Pension (SIPP) today.
Even though the markets are choppy at the moment, experienced investors learn to embrace these sharp rises and falls. Price swings provide opportunities for regular investors to buy more investments when prices are lower. And history shows that markets do recover over time. So, in the long run, time in the market still has a vital role to play in investing success.
Plus, invest in our ISA online by 31 May 2025 for the chance to double your money and win weekly cash prizes in our ISA prize draw. Full details and terms can be found below.
Invest in an ISA
Invest in a SIPP
Make use of the allowances you can
Already have an ISA and SIPP with us? Log in to top up your account
Invest £5,000 or more in our Stocks and Shares ISA online by 31 May 2025 for the chance to win the total amount you invest up to £20,000, plus weekly cash prizes.
You’ll be automatically entered into the main cash prize draw, plus weekly draws starting from when you invest. So, with a total of 160 weekly prizes up for grabs of £250 each, the sooner you invest the more chances you have to win! T&Cs apply.
Why invest with Fidelity?
Investing is what we do and it’s been our passion to help people grow their financial wealth for over 50 years. We’re proud to be trusted by over 1.6 million investors in the UK*. We offer one of the widest fund ranges on the market, plus shares, investment trusts and Exchange-traded funds (ETFs) – and a range of guidance tools to help make your investment decisions easier.
We don’t like to blow our own trumpet but it’s nice when someone else does. You can see this in our four-star rating on Trustpilot** and the awards we have won for Best Buy ISA and Best Buy Pensions. We’re also proud to be a Which? Recommended Provider for Self-Invested Personal Pensions for four years running.
*Fidelity as at 31.12.24 **Trustpilot rating based on 5,291 reviews as at 03.04.25
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Make sure you have the following information with you:
- Your National Insurance number
- Debit card details (for a single payment)
- Bank or building society details (if you’re planning on setting up a regular savings plan)
Win back the value of your ISA investment in cash - up to £20,000, (the “Prize Draw”). Plus, win prizes in our weekly prize draws.
Terms and Conditions
- The promoter of this offer is Financial Administration Services Limited, Beech Gate Millfield Lane, Lower Kingswood, Surrey, KT20 6RP (“Fidelity”).
- To be eligible you must:
a) be 18 years of age or older and a UK resident. Fidelity employees and its contracted staff are not eligible to enter.
b) make a Qualifying Investment (see Section 3 below) between 6 April 2025 and 31 May 2025, inclusive (“Prize Draw Period”).
- Entry into the Prize Draw will constitute your acceptance of these terms and conditions. Entry will be automatic when you make a Qualifying Investment.
- Where relevant, reference in these terms and conditions to the winner includes any person with whom the winner shares the prize.
- Fidelity reserves the right to cancel or amend the Prize Draw or the rules without notice during the Prize Draw Period. Any cancellation of or changes to the prize draw will be notified to you on the Fidelity website.
- If you do not wish to be entered into the Prize Draw, please call our contact centre on 0333 300 3350 and request to be removed from the draw, after you have made a Qualifying Investment. The contact centre is available between 8.30am and 5.30pm, Monday to Friday, and 9am and 12.30pm on Saturday.
1. The main cash prize
1.1 There is one main cash prize winner of up £20,000.
1.2 The Prize Draw amount will match the total lump sum amount invested into a Fidelity 2025/26 ISA during the Prize Draw Period. If multiple ISA investments are made during the Prize Draw Period, the total investment amount will qualify for entry to the cash Prize Draw and will be the prize amount payable. The prize money will be paid into your Fidelity Cash Management Account for you to invest or transfer to your bank account.
1.3 The cash prize winner will be selected at random after 31 May 2025 and will be notified via the email address that you have provided for your Fidelity account before 21 June 2025. Payment of the prize money will be made within 30 days of the notification.
2. The weekly cash prizes
2.1 In addition to the main cash Prize Draw we are also giving you the chance to win weekly cash prizes.
2.2 There are eight weekly draws during the Prize Draw Period, with 160 cash prizes of £250 each to be won in total.
2.3 20 winners will be drawn for each week.
2.4 You will automatically be entered into our weekly prize draws starting from the week in which your Qualifying Investment is made. For example, if you invest in the first week of the Prize Draw Period, you will be entered into all eight weekly draws.
2.5 Maximum one entry per person, per week.
2.6 The winners of the weekly prizes will be selected at random. All winners will be drawn after 31 May 2025 and notified via the email address that you have provided for your Fidelity account before 21 June 2025. The prize money will be paid into your Fidelity Cash Management Account within 30 days of the notification, for you to invest or transfer to your bank account.
3. Qualifying Investment
3.1 A minimum lump sum investment of £5,000 made online (through the Fidelity Personal Investing website: fidelity.co.uk) directly into a Fidelity 2025/26 Stocks and Shares ISA during the Prize Draw Period.
The following examples, without limitation, will not be Qualifying Investments:
- Transfers from a Cash Management Account into your 2025/26 Stocks and Shares ISA
- Transfers or re-registrations from other providers into your 2025/26 Stocks and Shares ISA
- Investments made through a Fidelity or third-party adviser
- Investments in the Fidelity Junior ISA
- Investments in the Fidelity Lifetime ISA
- Investments via a regular savings plan
- Investments via Bed and ISA
3.2 If you withdraw your Qualifying Investment from your Fidelity ISA, or add an adviser or intermediary to your account, within a 12-month period from the date of investment, Fidelity reserves the right to reclaim the main cash prize money or weekly cash prize(s) awarded.
3.3 Fidelity shall not be liable for any loss or damage suffered from entry into the prize draw, or from any event beyond the reasonable control of Fidelity.
3.4 In the event of any dispute regarding the rules, conduct, results, and all other matters relating to a prize draw, the decision of Fidelity shall be final.
4. Data Protection
4.1 Any personal information you submit to Fidelity will be maintained in accordance and used in accordance with the Fidelity Privacy Policy.
UKM0425/400242/CSO12709/310525
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Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document which contains important information about the fund.
This website is issued by Financial Administration Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) (FCA Register number 122169) and registered in England and Wales under company number 1629709 whose registered address is Beech Gate, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP.