Personal Investing

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What we offer

With a wide range of accounts and investment choice, backed by expert insights and easy-to-use tools - we'll help you make your money work harder, whatever stage you’re at.

Our investment accounts

As your life changes, your financial goals will too. We’re here to support you with investment accounts designed for every stage.

Stocks and Shares ISA

Be invested in the things that matter to you, with a tax-efficient ISA. Invest up to £20,000 a year, with no UK income or capital gains tax on your returns.

Self-Invested-Personal Pension (SIPP)

Save for the retirement you want with our Which? Recommended SIPP. Choose from a wide range of investments and get tax relief on contributions.

Investment Account

A flexible way to invest with no limits on what you pay in or when you take it out.

Junior ISA

Start saving for your child’s future by investing in a Junior ISA on their behalf. We don’t charge a service fee on junior accounts so more of the money stays invested.

Junior SIPP

A Junior SIPP is a tax‑efficient way to start saving for your child’s retirement now. We don’t charge a service fee on junior accounts so more of the money stays invested.

Important information - investment values can go down as well as up, so you may get back less than you invest. SIPP and ISA eligibility and tax treatment depends on individual circumstances and tax rules may change. This is not a personal recommendation for a product, service or action. You cannot normally access money in a pension until age 55 (57 from 2028). Withdrawals from a Junior ISA are not possible until the child reaches age 18.

Our financial advisers can give you a recommendation based on your needs. If you have £100,000 or more to invest, book a free initial chat to discuss your options. This can include money held in your pensions, ISAs or other investments, with Fidelity or elsewhere.

Explore over 6,000 investments - from funds and ETFs to shares and more, giving you the flexibility to invest in a way that suits you.

Funds pool money from many investors and are managed by investment professionals, with the aim of growing your investment over time.
Exchange-traded funds (ETFs) are bought and sold on the stock market and give you access to a wide range of markets and sectors in a single investment.
Investment trusts are Public Limited Companies (PLCs) that are listed on a stock exchange, so investors buy and sell from the market.
Shares let you buy a stake in a company, with the potential for growth, income, or a mix of both.

Tools to help you choose your investments

Some people want a little inspiration. Others know exactly what they're looking for. Pick the starting point that feels right for you.

Navigator

Explore some ideas

Tell us what matters to you and we’ll show you funds to consider.

Select 50

Browse expert picks

View a shortlist of funds chosen by investment experts.

Investment Finder

Search the full range

Filter and compare from thousands of investments to find what you’re looking for.

Important information - this information and our tools are not a personal recommendation for a specific investment. You must ensure that the fund you choose is suitable for your individual circumstances and remains so over time. Seek advice if you're unsure.

If you have over £250,000 invested with us, or use our ongoing advice service, you'll qualify for:

A dedicated Relationship Manager who gets to know you and your goals
Exclusive email updates on markets and investments
Ongoing portfolio reviews to help keep you on track
Access to exclusive events with leading industry experts

Our specialists can help you explore your retirement options and make informed decisions about your future.

Free retirement guidance to help you understand your pension and retirement options
Paid, personalised financial advice with recommendations tailored specifically to your circumstances and goals
Straightforward pricing with support every step of the way

Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document or Product Summary document which contains important information about the fund.

This website is issued by Financial Administration Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) (FCA Register number 122169) and registered in England and Wales under company number 1629709 whose registered address is Beech Gate, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP.