Investment accounts
Adult accounts
Child accounts
Choosing Fidelity
Choosing Fidelity
Why invest with us Current offers Fees and charges Open an account Transfer investments
Financial advice & support
Fidelity’s Services
Fidelity’s Services
Financial advice Retirement Wealth Management Investor Centre (London) Bereavement
Guidance and tools
Guidance and tools
Choosing investments Choosing accounts ISA calculator Retirement calculators
Share dealing
Choose your shares
Tools and information
Tools and information
Share prices and markets Chart and compare shares Stock market news Shareholder perks
Pensions & retirement
Pensions, tax & tools
Saving for retirement
Approaching / In retirement
Approaching / In retirement
Speak to a specialist Creating a retirement plan Taking tax-free cash Pension drawdown Annuities Investing in retirement Investment Pathways
Huddled acquires stock clearance retailer Boop Beauty
(Sharecast News) - E-commerce specialist Huddled Group announced the acquisition of a 75% controlling stake in Boop Beauty on Monday. The AIM-traded company described Boop Beauty as an online retailer specialising in surplus beauty and cosmetic products.
It said the acquisition, valued at the equivalent of Boop's existing stock, also included a commitment from Huddled to inject further capital to fuel the company's growth.
Boop Beauty, founded by former L'Oreal in-house lawyer Yasmine Amr, operates as a direct-to-consumer retailer that collaborates with beauty brands to responsibly sell remnant, surplus, and discontinued products.
Huddled said Boop had established itself as a trusted partner for notable brands such as Aromatherapy Associates, Foreo, and Legology.
Despite limited initial capital, Boop successfully processed 558 orders in the second quarter of 2024, with an average order value of £39.
Amr would continue her involvement with Boop Beauty as both a shareholder and non-executive director.
The acquisition aligned with Huddled Group's strategy to expand its portfolio of e-commerce brands that manage surplus stock.
Boop Beauty would join other Huddled brands, Discount Dragon and Nutricircle, in addressing surplus stock issues while offering attractive options for cost-conscious consumers.
During the integration phase, Boop Beauty's online store had been temporarily taken offline, with a relaunch expected in early September.
In the meantime, customers would still be able to access information and register on the website.
The investment would provide Boop Beauty with additional working capital to expand its range of stock and increase customer acquisition efforts.
"We are thrilled to be working with Yasmine - the Boop business concept is fantastic and sits perfectly with the Huddled circular economy strategy," said chief executive officer Martin Higginson.
"It was clear that Huddled could provide Boop with some key ingredients- more stock, marketing and fulfilment - to drive growth.
"I'm confident with the resources and support of the Huddled Group, Boop can flourish, and become a trusted and ethical partner for beauty and cosmetic companies in solving their excess stock challenges."
At 0952 BST, shares in Huddled Group were up 1.05% at 2.88p.
Reporting by Josh White for Sharecast.com.
Share this article
Related Sharecast Articles
Important information: This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice. When you are thinking about investing in shares, it’s generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets. Past performance is not a reliable indicator of future returns.
Award-winning online share dealing
Search, compare and select from thousands of shares.
Expert insights into investing your money
Our team of experts explore the world of share dealing.
Policies and important information
Accessibility | Conflicts of interest statement | Consumer Duty Target Market | Consumer Duty Value Assessment Statement | Cookie policy | Diversity, Equity & Inclusion | Doing Business with Fidelity | Diversity, Equity & Inclusion Reports | Investing in Fidelity funds | Legal information | Modern slavery | Mutual respect policy | Privacy statement | Remuneration policy | Security | Statutory and Regulatory disclosures | Whistleblowing policy
Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document which contains important information about the fund.
This website is issued by Financial Administration Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) (FCA Register number 122169) and registered in England and Wales under company number 1629709 whose registered address is Beech Gate, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP.
