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In this section

Stocks and Shares ISA
Be invested in making the most of your money. Use as much of your £20,000 ISA allowance as you can before 5 April.
Important information - please keep in mind that the value of investments can go down as well as up, so you may get back less than you invest. Eligibility to invest in an ISA and tax treatment depends on personal circumstances and all tax rules may change in the future. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice.
- A tax-efficient way for you to save up to £20,000 every tax year
- You won't pay any tax on any returns or on any income you take
- Start from as little as £25 a month or from £1,000 as a lump sum
- Tools and guidance to help you invest your money, and expert commentary to keep you informed
- Funds from popular providers, including Fidelity funds, M&G, Fundsmith, Vanguard and many more
- Own shares in companies in the UK, Europe and the US - from Apple to Zoom
- Over 50 years' investment experience, serving over 1.6 million UK investors*
Source: Fidelity, as at 31.03.25
Invest £5,000 or more in our Stocks and Shares ISA online by 31 May 2025 for the chance to win the total amount you invest up to £20,000, plus weekly cash prizes.
You’ll be automatically entered into the main cash prize draw, plus weekly draws starting from when you invest. So, with a total of 160 weekly prizes up for grabs of £250 each, the sooner you invest the more chances you have to win! T&Cs apply.
Our ISA fees and charges
Service fee rate
0.35%typically £3.50 for every £1,000 invested*
Larger portfolios*
0.2%and qualify for our Wealth Management Service
Buy and sell shares
£7.50for share deals placed online
*0.35% service fee applies if you have a regular savings plan or have more than £25,000 invested. Otherwise, a £7.50 per month service fee applies. There will also be investment charges set by the companies and funds you’re investing into which sit outside of our service and dealing fees. 0.2% service fee applies to accounts with over £250,000 invested, and applies to the total value of your investments.
Your ISA investment options
Opening your ISA is one step. You’ll also need to choose your investments. Think of a stocks and shares ISA as a shopping basket, where you have the freedom to select the investments you want and pay no income or capital gains tax.
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Select 50
If you want to see all the investments we have, you can search, filter and compare funds, shares, ETFs and investment trusts from the thousands we have on offer.
Important information - please note that this information and our tools are not a personal recommendation in respect of a particular investment. If you need additional help, please speak to one of Fidelity's advisers or an authorised financial adviser of your choice. You should regularly reassess the suitability of your investments to ensure they continue to meet your attitude to risk and investment goals.
Our Stocks & Shares ISA charges summary
Our service fee
Our service fee is based on the total amount of money you have invested with us:
- Less than £25,000 - 0.35% if you have a regular savings plan or £90 (£7.50 a month) if you don't
- £25,000 or more but less than £250,000 - 0.35%
- £250,000 or more but less than £1 million - 0.2%
- £1 million+ - 0.2% a year for the first £1 million and no service fee for investments over £1 million. This means the maximum fee you will ever pay for all of your personal accounts is £2,000 a year.
There will also be investment charges set by the companies and funds you’re investing into, which sit outside of our service and dealing fees.
Our share dealing charges
There is a charge made for each buy and sell transaction you place (including switches and dividend reinvestments). This will be deducted from the amount invested or raised through a sale.
- £7.50 - for each deal placed online
- £1.50 - for deals as part of a regular savings or withdrawal plan, or for a reinvestment of income or a dividend
- £30 - for each deal made by phone
Stamp Duty can apply to shares. Levies, taxes and foreign exchange charges may also apply to certain transactions. See our fees and charges for a full breakdown.
ISA FAQs
A stocks and shares ISA (or investment ISA) is an account that allows you to invest in a wide range of investments such as individual shares, exchange-traded funds, bonds and investment trusts. You can invest up to the current ISA annual allowance with the benefit of not needing to pay tax on your investment gains. Please note we do not sell individual bonds.
The 2025/26 ISA allowance is £20,000 and you have until 5 April 2026 to use it. Unfortunately, if you do not use all your ISA allowance in one year, you’re not able to carry this allowance over to the next year. That’s why it’s important to make the most of each year’s tax allowance where possible. Please note the annual ISA allowance may change in the future. The government decides what the allowance will be.
Find out more about the ISA allowance
You can start a regular savings plan from as little as £25 or make a lump sum payment with a minimum of £1,000. Once your account is open, you can put in as little or as much as you’d like, as long as it doesn’t exceed the £20,000 yearly ISA allowance limit.
The tax benefits of the ISA continue during the administration of your estate or the third anniversary of your date of death if sooner. Once probate is granted, your personal representative can distribute your investments to the beneficiary or beneficiaries. If eligible, your spouse (or civil partner) would be entitled to an additional allowance based on the value of your ISA. This is known as an Additional Permitted Subscription (APS).
No, if you are unsure where to invest, your money will be held as cash in your account until you are ready. If you are unsure where to invest, speak to one of Fidelity's advisers or an authorised financial adviser of your choice.
The income generated by investments in a stocks and shares ISA can either be paid out directly to you, reinvested back into the investment it has come from or held as cash in your account. However, there are some investment types that will only have the option to reinvest so it is important to understand what your preference is before choosing investments.
You can hold as many stocks and shares ISAs as you like across different providers.
Your ISA checklist
If you're ready to proceed, make sure you have the following information with you:
- Your National Insurance number
- Debit card details (for a single payment)
- Bank or building society details (if you’re planning on setting up a regular savings plan)
New customer
Existing customer
If you want to top up a Stocks and Shares ISA you have with us you can log in and add cash.
Exit fees terms and conditions
In order to request exit fees re-imbursement you will be required to complete an exit fees re-imbursement form which you can download by clicking here, or request over the phone by calling us on 0333 300 3351.
Terms and conditions for re-imbursement of exit fees
This offer does not apply to any investments linked to an Adviser / Intermediary or third party.
Fidelity will reimburse the exit/redemption fees charged to a customer by their former provider/s when they move their investments (minimum of £100) to Fidelity Personal Investing, up to a maximum amount of £500 per customer.
An exit fee is an administration charge which is imposed by the former provider and arises directly as a result of processing the transfer or re-registration of the customer’s investments to Fidelity. Fidelity will not reimburse the customer for any loss of investment returns, loss of interest, dealing charges, penalties for transferring investments before their maturity dates or any other charges associated with your transfer or re-registration.
Where a re-registration or transfer is not possible and the customer chooses to sell their investments held through another provider and subsequently make new investment/s (minimum £10,000) through Fidelity Personal Investing, Fidelity will cover any account closure fees charged by the customer’s former provider (excluding any dealing charges) of up to £500 per customer. Fidelity will not cover any bid-offer spreads or any capital gains tax liability arising as a result of these transactions.
Exit and account closure fees reimbursement must be claimed within a 6 month period from date of transfer of the customer’s investments to Fidelity. Exit fees will be reimbursed for transfers and re-registrations and account closure fees will be reimbursed provided the conditions above are met. Products included: ISAs, Investment Accounts, EBS SIPP, Fidelity Personal Pension, Fidelity SIPP, Unit Trusts, OEICs, SICAVs, Exchange Traded Funds, Investment Trusts and Shares.
To qualify for the reimbursement, the fees from the customer’s former provider must have been triggered as a direct result of the transfer or re-registration to Fidelity Personal Investing, or the closure of an account where the customer has subsequently (within 6 months) invested at least £10,000 through Fidelity Personal Investing. If the customer is transferring investments to more than one provider from their former provider at the same time, Fidelity will only reimburse the fees which are incurred as a result of direct transfer or re-registration to Fidelity. Other fees or charges unconnected with the transfer will not be reimbursed.
The completed Exit Fee Reimbursement Form and documentary evidence of the charge will need to be provided in order for the exit fees to be reimbursed to the customer. To claim the reimbursement of any account closure fees, documentary evidence of the closure fee levied will need to be provided to Fidelity, along with confirmation that a minimum of £10,000 has been invested with Fidelity within 6 months of incurring such closure fee.
The documentary evidence referred to above, must be either a copy of the charge confirmation letter from the former provider or a statement showing the charge being deducted.
Payment will be made to the customer by BACS when a bank mandate is held on the account. Alternatively, payment will be made by cheque.
Win back the value of your ISA investment in cash - up to £20,000, (the “Prize Draw”). Plus, win prizes in our weekly prize draws.
Terms and Conditions
- The promoter of this offer is Financial Administration Services Limited, Beech Gate Millfield Lane, Lower Kingswood, Surrey, KT20 6RP (“Fidelity”).
- To be eligible you must:
a) be 18 years of age or older and a UK resident. Fidelity employees and its contracted staff are not eligible to enter.
b) make a Qualifying Investment (see Section 3 below) between 6 April 2025 and 31 May 2025, inclusive (“Prize Draw Period”).
- Entry into the Prize Draw will constitute your acceptance of these terms and conditions. Entry will be automatic when you make a Qualifying Investment.
- Where relevant, reference in these terms and conditions to the winner includes any person with whom the winner shares the prize.
- Fidelity reserves the right to cancel or amend the Prize Draw or the rules without notice during the Prize Draw Period. Any cancellation of or changes to the prize draw will be notified to you on the Fidelity website.
- If you do not wish to be entered into the Prize Draw, please call our contact centre on 0333 300 3350 and request to be removed from the draw, after you have made a Qualifying Investment. The contact centre is available between 8.30am and 5.30pm, Monday to Friday, and 9am and 12.30pm on Saturday.
1. The main cash prize
1.1 There is one main cash prize winner of up £20,000.
1.2 The Prize Draw amount will match the total lump sum amount invested into a Fidelity 2025/26 ISA during the Prize Draw Period. If multiple ISA investments are made during the Prize Draw Period, the total investment amount will qualify for entry to the cash Prize Draw and will be the prize amount payable. The prize money will be paid into your Fidelity Cash Management Account for you to invest or transfer to your bank account.
1.3 The cash prize winner will be selected at random after 31 May 2025 and will be notified via the email address that you have provided for your Fidelity account before 21 June 2025. Payment of the prize money will be made within 30 days of the notification.
2. The weekly cash prizes
2.1 In addition to the main cash Prize Draw we are also giving you the chance to win weekly cash prizes.
2.2 There are eight weekly draws during the Prize Draw Period, with 160 cash prizes of £250 each to be won in total.
2.3 20 winners will be drawn for each week.
2.4 You will automatically be entered into our weekly prize draws starting from the week in which your Qualifying Investment is made. For example, if you invest in the first week of the Prize Draw Period, you will be entered into all eight weekly draws.
2.5 Maximum one entry per person, per week.
2.6 The winners of the weekly prizes will be selected at random. All winners will be drawn after 31 May 2025 and notified via the email address that you have provided for your Fidelity account before 21 June 2025. The prize money will be paid into your Fidelity Cash Management Account within 30 days of the notification, for you to invest or transfer to your bank account.
3. Qualifying Investment
3.1 A minimum lump sum investment of £5,000 made online (through the Fidelity Personal Investing website: fidelity.co.uk) directly into a Fidelity 2025/26 Stocks and Shares ISA during the Prize Draw Period.
The following examples, without limitation, will not be Qualifying Investments:
- Transfers from a Cash Management Account into your 2025/26 Stocks and Shares ISA
- Transfers or re-registrations from other providers into your 2025/26 Stocks and Shares ISA
- Investments made through a Fidelity or third-party adviser
- Investments in the Fidelity Junior ISA
- Investments in the Fidelity Lifetime ISA
- Investments via a regular savings plan
- Investments via Bed and ISA
3.2 If you withdraw your Qualifying Investment from your Fidelity ISA, or add an adviser or intermediary to your account, within a 12-month period from the date of investment, Fidelity reserves the right to reclaim the main cash prize money or weekly cash prize(s) awarded.
3.3 Fidelity shall not be liable for any loss or damage suffered from entry into the prize draw, or from any event beyond the reasonable control of Fidelity.
3.4 In the event of any dispute regarding the rules, conduct, results, and all other matters relating to a prize draw, the decision of Fidelity shall be final.
4. Data Protection
4.1 Any personal information you submit to Fidelity will be maintained in accordance and used in accordance with the Fidelity Privacy Policy.
UKM0425/400242/CSO12709/310525
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Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document which contains important information about the fund.
This website is issued by Financial Administration Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) (FCA Register number 122169) and registered in England and Wales under company number 1629709 whose registered address is Beech Gate, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP.