Why invest with us
Important information - please keep in mind that the value of investments can go down as well as up, so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity's advisers or an authorised financial adviser of your choice.
We’re here to help you make sense of the sometimes complex world of investing. It's something we're already doing for over 1.6 million UK customers*. How? By giving them 24/7 online access to a broad range of accounts,
useful investment guidance and
handy tools. We also offer personalised financial advice if they need it. You can find out more about why customers invest with us below.
*Source: Fidelity, as at 31.03.25
Over 50 years' experience
It has been more than 50 years since we were founded. We’ve seen many market cycles – bull and bear, boom and bust. We have stayed the course through different investment environments regardless of market performance.
The needs of our customers have always steered our decisions, which is why we’ve stuck to our core activity of investing. We believe this is what allows us to excel – and, even more importantly, to repay the trust placed in us by our customers.
Easy and clear
Whether you’re investing for the first time, or have a wealth of experience, it’s essential to be informed and to be comfortable with your decisions. Through Trustpilot, you can read up-to-the-minute, real-world reviews and see for yourself how Fidelity aims to put the customer first and make investing a bit easier.
Our do-it-yourself online services give you 24/7 access to our investment guidance, handy tools, and range of accounts from your computer, tablet or phone. Transfer your existing investments to us, or open a new account online and begin investing in just a few steps.
We provide regular, clear statements, so you always know how your investments are doing. You can also log in online at any time to view your transaction history and understand what charges you are paying.
We have a host of regular updates available from our team of experts that can help you to stay on top of what’s going on in the markets and make informed investment decisions.
Here when you need us
When you need information or support for your account, you can speak to our helpful associates based in the UK and Ireland on our freephone number. However, if you're looking for a personal recommendation, you should speak to one of our advisers or an authorised financial adviser of your choice.
For help at retirement you can speak to our specialist team who can provide you with guidance and/or advice, depending on what your needs are. Please note, personalised advice is a paid for service.
There are times in all our lives when we feel vulnerable. You might have health issues of your own or be caring for someone you love. You might be dealing with a bereavement, financial hardship or even domestic or financial abuse. Whatever you're dealing with, we're here to help with practical guidance and support.
Secure
We understand the importance of keeping your personal information and your accounts secure. We use proven, industry-recognised security tools and processes to achieve this. Find out more about how Fidelity protects you and what you can do to protect yourself online.
Stable
We are authorised and regulated by the Financial Conduct Authority. We follow strict requirements for how we hold customer money and assets, to keep them safe. We are also covered by the Financial Services Compensation Scheme (FSCS).
At Fidelity we put our customers at the heart of everything we do, ensuring the delivery of good customer outcomes. Like all firms, we have obligations, that we fully embrace, to be careful and responsible about the investments we make available to you. Whilst we can’t eliminate the risk that naturally comes with investing, we do take measures to ensure the investments we offer meet certain minimum criteria and standards.
Committed
Not only is diversity and inclusion about doing the right thing, it's critical to our business. By providing a supportive environment that allows our people to be themselves, they're able to focus on creating better customer experiences, products and services. That's why we're open about what action we're taking, celebrating what we're doing well and being honest about what we can do better. Diversity and inclusion matters. More than that, it's vital to our success.
We’re proud to have been recognised with the Boring Money Best For Investment Enthusiasts, Best For Customer Service and Vulnerable Customer Support awards.
What you could do next
Find the right account for you
Get help choosing investments
Talk to our advisers
Important information - Please note that our guidance tools are not a personal recommendation in respect of a particular investment. If you need additional help, please speak to an authorised financial adviser. You should regularly reassess the suitability of your investments to ensure they continue to meet your attitude to risk and investment goals.
