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Investing in shares

Important information - please keep in mind that the value of investments, and the income from them, can go down as well as up, so you may get back less than you invest. When you’re thinking of investing in shares, it’s generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice.

Understanding online share dealing

We have thousands of shares available which you can buy and sell in an ISA, Investment Account, SIPP and within our junior accounts.

Straightforward fees

A charge of £7.50 for each deal placed online. For regular savings plans and dividend re-investments this is reduced to just £1.50 a trade.

A wealth of choice

Our wide selection includes investment trusts, exchange-traded funds and UK and international shares.

Expert guidance

Market and shares data, comprehensive research tools, and daily insights to help you on your way.

We make trading in the stock market easy to do, so you can focus on the important things like making your investment decisions.

  • A flat fee of just £7.50 per trade when buying or selling shares online
  • A lower fee of £1.50 when buying shares as part of a regular savings plan, or for dividend re-investments
  • You can also buy and sell shares over the phone for £30 per trade
  • Market charges such as Stamp Duty Reserve Tax and government levies may apply - pay no hidden share dealing charges or exit fees
  • When you deal an international share, you'll pay a foreign exchange (FX) charge

How to get started

Open or transfer an account to start investing with us. You'll need a Fidelity ISA, Investment Account, SIPP or junior account. Featuring our on-the-go access and guidance, we offer a host of benefits and our accounts are easy to open in just a few steps. 

Stocks and Shares ISA

A tax-efficient way to save and pay no income tax or capital gains tax on any returns.

Investment Account

Hold investments outside an ISA or pension, with no limit to how much you can invest. Our service fee is not charged on shares held in our Investment Account.

SIPP

A Self-Invested Personal Pension (SIPP) is a pension you manage yourself. You choose what it’s invested in, how much you pay in and when. You can only currently invest in UK shares.

Junior accounts

Start from as little as £25 for a Junior ISA or £20 for a Junior SIPP. Friends and family can gift money too. Our service fee is not charged on junior accounts.

Transferring accounts and investments

Our transfer process is straightforward. Plus, we’ll cover any exit fees your current provider may charge, up to £500 per person. T&Cs apply.

Search, compare and select US and European shares with our service.

Share dealing FAQs

Share dealing is when you buy or sell shares in a public limited company on a recognised stock exchange. You can do this at any time the exchange is open. When you buy a share you become one of the company’s owners and you may be entitled to a share of any profits it makes. If the company does well, your shares may go up in value because more people want to have a stake in the company. But if the company doesn’t do well, the value of your shares may fall. Our share dealing service offers other types of investments, in addition to company shares, such as exchange traded funds and investment trusts.

Our service is primarily an online service and there are different accounts you can open to trade in shares.

You can choose from an ISA, Investment Account, SIPP (UK shares only), Junior ISA or Junior SIPP (UK shares only).

You can choose to invest any or all of your ISA/SIPP/Junior account allowance or the money in your Investment Account, in a wide range of funds or shares. If you’re unsure where to invest, speak to an authorised financial adviser.

Please see our wide range of investments on our Investment Finder.

Please see our wide range of investments on our Investment Finder.

Unlike with fund deals, you will be able to deal at any time of day, while the markets are open – there isn’t just one daily pricing point. With a market order your deal will go through straightaway at the price you have been quoted. If you place a limit order, the transaction will go through if the stock reaches the price you have specified, regardless of when this happens, as long as it is on the same business day that you placed the order. You can place a deal when markets are closed and it will go through as soon as they re-open. London markets are open from 8am to 4.30pm.

If you’re an existing customer and have already registered for online services, you can log in to view your online trading account.

If you’re a new customer, you can sign up to our secure online account management service and view an up-to-date valuation of your investments at any time. Find details on setting up your online account